Rongxin Li is currently a postdoctoral fellow at the School of Government, and research assistant at the Research Centre for Chinese Politics, Peking University. No….

  Beiyu Zhang is Associate Professor at the School of International Studies/Academy of Overseas Chinese Studies at Jinan University, Guangzhou. 601 Huangpu Avenue West, Tianhe…

This article explores the role of online retailing in shaping business culture in rural China. Scholars have long characterised Chinese business culture in terms of…